Marketing Data Analyst

The role

Pwrteams is currently looking to hire a Marketing Data Analyst for a large multinational company in Consumer Electronics to support our Workgroup within the company’s Marketing Analytics and Data team.

This role will guide the PWS (Personal Workspace), B2B and EDU (education) e-commerce teams with providing relevant insights and recommendations within campaign analytics, potentially help with A/B testing, and more.

The Analyst will be responsible for overseeing dashboard creation in Adobe Analytics, insight generation, campaign reporting, and general ad-hoc duties (Marketing Analytics experience is a MUST).

What you'll do

Move fast. Speak up. Decide and own. Drive change. These are some of the winning behaviors you’ll need for success. In this role you will:

Synthesize Information: Aggregate and interpret data from a wide variety of sources, including campaign marketing/media performance, customer analytics, and A/B test findings
Identify Gaps and Opportunities: Proactively pinpoint areas for improvement and opportunities in our marketing activities, using data to communicate actionable recommendations to stakeholders and business groups
Develop Compelling Stories: Create insightful data-based narratives that convey relevant insights to internal stakeholders and business groups, including marketing, commercial, web teams, and senior management
Conduct Customer Analysis: Perform in-depth analysis to understand consumer behavior, e-commerce trends, and customer journey workflows, contributing to the development of effective marketing strategies
Tagging and Tracking Support: Provide guidance on new tagging efforts and marketing tracking support based on data-driven findings
Support Media and Campaign Tracking: Collaborate with the internal media team and external agencies to ensure effective campaign-level tracking
Present Findings: Clearly communicate findings and recommendations to business stakeholders through reports and presentations
Forecasting and Data Manipulation: Utilize raw data in Adobe Analytics for forecasting and machine learning work using tools like R or Python, and manipulate data in SQL as needed

Supporting the Personal Workspace Group: In addition to the responsibilities listed above, this role will have a significant focus on supporting the Personal Workspace group, which includes peripheral devices. This involves:

Tailored Campaign Analysis: Conduct specific analysis on marketing campaigns related to the Personal Workspace group, providing detailed insights and recommendations to enhance campaign performance
NPI / Product-Specific Insights: Develop and present insights that cater specifically to the needs and behaviors of customers in the Personal Workspace category
Market Trends: Monitor and report on market trends and competitor activities in the Personal Workspace segment, advising on strategic adjustments as necessary
Support Sales Initiatives: Provide data-driven support for sales initiatives, ensuring alignment with marketing strategies and maximizing revenue opportunities for Personal Workspace products

What we're looking for

Proven experience in using marketing analytics platforms for data collection, analysis, and reporting
Experience with A/B testing methodologies and campaign performance analysis
Experience working with marketing data from various sources to develop actionable insights

Technical Skills & Analytical Skills:

Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics etc. is mandatory
Strong skills in data manipulation and analysis using tools such as SQL, R, or Python
Familiarity with data visualization tools (e.g.Tableau, Power BI) to present insights effectively
Experience with machine learning techniques and predictive modelling is a plus
Ability to synthesize large volumes of data from diverse sources into clear, actionable insights
Strong problem-solving skills and ability to identify gaps and opportunities in marketing activities
Excellent understanding of e-commerce, customer behavior, and marketing analytics

Communication & Interpersonal Skills:

Experience in PowerPoint / Google slides to pull together presentations of work for teams
Excellent written and verbal communication skills, with the ability to convey complex insights to various stakeholders
Experience in developing compelling narratives and presenting data-driven insights to senior management and other business groups
Strong collaborative skills with the ability to work effectively with cross-functional teams, including marketing, sales, product management, and external agencies
Ability to mentor and provide guidance to junior team members

Additional Requirements:

Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong organizational skills and attention to detail
A proactive and independent approach to identifying and solving business problems
Previous experience in the technology or consumer electronics industry
Familiarity with the Personal Workspace product category (peripheral devices

Why work with us

Great work-life balance
Competitive remuneration package
Exceptional social package & special discounts
Supplemental health & dental care
Team bonding events
Excellent office location & facilities
Relaxing & gaming areas
Free bike parking & showers

More about Pwrteams

Join our fast-growing and diverse team at Pwrteams, where we provide premium IT and engineering nearshore solutions to our global customers. Since 2007, we pursue to become the market leader in assembling cross-border IT and engineering teams for customers. Our operations are strategically positioned within Eastern Europe’s dynamic tech ecosystems, from where we cater the global business landscape. 

We're at the forefront of travel, media and fintech innovation, healthcare efficiency enhancements, and others. Our goal? To connect interesting customer projects and skilled talent alike. Become a part of our team and take the next step on your personal career journey.