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Scaling Innovation: Dow Jones' Strategic Expansion in Bulgaria

Written by Benjamin Pure | May 14, 2024

The Background

With prominent and respected brands such as The Wall Street Journal, Factiva, MarketWatch, and others, Dow Jones is a global leader in news and business intelligence solutions. Its R&D department develops cutting-edge technologies that ensure its customers receive information when and where they need it. Dow Jones is also part of News Corp, a global media and publishing company.

The Challenge

Unlike most of Pwrteams' clients, who benefit from the expertise of a local service provider to enter a new location and set up a technology division, at the moment when Dow Jones approached Pwrteams, they already had an operating team in Bulgaria.

Established back in 2006 as a compact unit of strong software developers, the Sofia office has been successfully collaborating and supporting the global tech team in the development of distinguished web and mobile applications, APIs, and data feeds. In 2020, after assessing the high efficiency and outstanding work of this unit throughout the years, Dow Jones made an important decision to additionally grow the team and expand its capacity.

Strategic Partnership

To assist Dow Jones with the swift scaling up of its team in Bulgaria, the company needed a trusted ally with deep knowledge of the talent pool and experience in attracting and retaining highly skilled tech resources. The successful set-up of the team of News UK, another company from the News Corp group, supported the choice of Pwrteams as a strategic partner for Dow Jones's planned growth.

The main purpose of this collaboration was to build a high-performing tech unit that will act as an extension of Dow Jones’ core technology team. After a period of synchronization, it was transferred to the Bulgarian subsidiary of Dow Jones.

The Results

Initially, 6 .Net engineers with different levels of seniority were recruited and hired through Pwrteams. After several months of collaboration through the model of Dedicated teams, the people were successfully transferred to the Dow Jones’ subsidiary in Sofia and fully integrated into the team’s structure and culture.

After the first successful transfer, Dow Jones continued to benefit from Pwrteams' expertise and support, trusting the local partner to attract and smoothly onboard more Software and DevOps Engineers to their local unit. "In partnership with Pwrteams, we managed to find exceptional people that joined several of our scrum teams. These experts, along with their different professional backgrounds, brought another perspective to the teamwork. Each of them managed to quickly become familiar with the part of our platform related to their work and with the established company practices,” shared Ivaylo Ivanov, Director of Engineering at Dow Jones.